ABOUT ME

Freelance Digital Marketing & SEO Project Manager, Storytelling and Gamification Consultant, and Founder of Marabhale Ltd.I help brands turn strategy, content, and performance marketing into meaningful digital growth.With an international background across SEO/SEM, paid media, social media, content strategy, and gamification, I work with companies that need both analytical thinking and creative direction, from performance-focused campaigns to brand storytelling, community building, and long-term digital positioning.My approach combines market research, audience insight, creative strategy, and hands-on project management. I’m especially passionate about building campaigns that don’t just reach people but engage them through emotion, relevance, and narrative.Over the years, I’ve collaborated with international brands, agencies, and organisations across healthcare, education, technology, entertainment, nonprofit, beauty, fashion, and B2B sectors.Selected collaborations include Panasonic, International Federation of Red Cross and Red Crescent Societies, Artisa Group, Umberto Veronesi Foundation, Johnson & Johnson, Air Liquide, Mainstream Media, Mia Bag, and other international clients.Currently, I am:
• Founder & CEO of Marabhale Ltd, a storytelling creative company;
• SEO Project Manager at Whitehat SEO Ltd;
• Freelance digital marketing consultant for international agencies and brands.

• See my HubSpot Certifications

What My Clients Say

⭐⭐⭐⭐⭐“Erika is wonderful. We have been working together for over a year now and she consistently brings her unique mix of creativity and strategic thinking to our clients’ projects. Her campaign planning and proactive management has lead to some fantastic results. We couldn’t recommend her more highly.”

Rich Thomas,
Managing Director
INL s.a.

⭐⭐⭐⭐⭐"Erika is a pleasure to work with...sweet like sugar so we say! Her knowledge and expertise is flawless. I've learned so much from her and delivering customer success has been irreplacable. She has helped us gain more confidence in the area of strategic thinking, SEO and creativity and wouldn't choose anyone else. If you are looking for an open, honest and a quality driven organisation to work with, then Marabhale should be your choice. You won't be disappointed. Definitely highly recommended".

Mel Providence,
Company Director
PMC Ltd

⭐⭐⭐⭐⭐"Erika has been an invaluable member of our external contributor team since 2019. In addition to her unrivaled expertise in copywriting and content marketing, we have come to appreciate her human side. Her empathy and ability to team up made each project an enriching experience. Erika has “given” us her pen for so many different projects, including blog articles, website pages, newsletters, translations, and more."

MediaTi Marketing s.a.

⭐⭐⭐⭐⭐"We could not have asked for a better experience! We collaborated with Erika on several worldwide SEO client projects throughout the previous year. She has been friendly and supportive from the start and has helped us improve the performance of client websites through detailed SEO audits, lead generation, user experience, and content marketing consultation. Erika's consulting work has been an invaluable contribution to our clients’ marketing strategies. Only three words: transparency, professionalism, and results. Can’t wait to continue our journey together!"

Ben Portnoi,
Founder
The Hybrid House Ltd

Digital Marketing

Do you want to reach the right audience, at the right time, in the right place, across every stage of the customer journey?A strong digital strategy starts with understanding your market, your competitors, and your audience. Before launching any campaign, I analyse your positioning, your buyer personas’ needs, your competitors’ digital activity, and the opportunities available across search and social channels.From there, I help define clear SMART goals, KPIs, and channel priorities, so every activity has a purpose, whether the objective is brand awareness, engagement, lead generation, conversions, or long-term community growth.Only then do I build a tailored social media, SEO, or paid search strategy designed to connect your brand with the right people through the right message, content, and campaign structure.The result is a digital marketing approach that is not only creative and targeted but also measurable, optimised, and built for long-term growth.EXPERTISE:• Digital Marketing Strategy and Management
• Social Media Planning and Management
• Organic and Paid Social
• Google Ads Campaigns
• Media Strategy
• Analytics and Reporting
• Project ManagementTOOLS:• Google Ads
• Google Search Console
• Google Analytics
• Google Tag Manager
• Monday.com
• ClickUp
• Trello
• Asana
• Basecamp
• Hootsuite
• Facelift
• ClickUp

Content Marketing

Great content helps people find your brand before they are ready to buy.Today, audiences use search engines, social platforms, and AI tools to look for answers, compare options, and solve problems. That’s why content needs to be more than visible: it needs to be useful, relevant, and aligned with real audience intent.I create SEO-led content strategies and editorial plans built around your buyer personas, market context, competitor landscape, and keyword opportunities. This includes analysing search behaviour, social trends, brand data, and audience consumption habits to identify the topics, formats, and channels most likely to drive visibility, engagement, and conversions.The result is a content strategy that supports both brand awareness and lead generation, helping your brand become a trusted resource while improving organic performance and long-term ROI.EXPERTISE:• Content Marketing Strategy, Planning, and Management
• Content Editorial Plan & Audit
• Social Media Editorial Plan
• Social Media Strategy & Audit
• Project ManagementTOOLS:• HubSpot
• Hootsuite
• WordPress
• Mural AI

SEO Strategy

Strong SEO and GEO foundations help your website become easier to discover, understand, and recommend across both traditional search engines and AI-powered search experiences.My technical audit process looks at the elements that influence how your website is crawled, indexed, interpreted, and ranked, from URL structure and metadata to content quality, canonical tags, crawlability, internal signals, page speed, and mobile performance.I identify the issues that may be limiting visibility and turn them into a clear, prioritised optimisation roadmap so your website is not only technically healthier but also better positioned to attract qualified organic traffic and support long-term growth.EXPERTISE:• SEO Consulting
• GEO Consulting
• Technical and Site Audit
• Keyword Research
• Migration Content Audit
• Backlink Audit
• Content Gap Analysis
• Competitive Analysis
• Website Quality Audit
• Performance Reporting
• Product Page Optimization
• Project ManagementTOOLS:
• SEMrush
• Ahrefs
• KWFinder
• Keyword Insights
• Moz
• ScreamingFrog
• Claude
• Open AI
• HubSpot AI Search Grader
• Mural AI

Brand Strategy

A strong brand ecosystem does more than look consistent: it creates recognition, trust, and measurable growth.I help brands define their positioning, tone of voice, and emotional identity, then translate them into practical digital touchpoints across websites, social media, content, campaigns, and customer journeys.My approach combines brand archetypes, audience psychology, and marketing emotion to understand not only what your audience needs but also how they want to feel when they interact with your brand.This creates a more cohesive brand strategy, built around emotional relevance, clear messaging, and platform-specific activation.EXPERTISE:• Audience & Brand Analysis
• Competitive Analysis
• Social Listening
• Brand Archetype Theory
• Emotional Marketing Strategy
• Gamification Marketing
• Transmedia Storytelling

• Check my LinkedIn Profile

Let's start collaborating!

Let’s talk about your next digital growth project!
Contact me to discuss your goals, scope, rates, and availability.